Building something people want. It's a simple concept – and one that Y Combinator loves to preach – but one that can be hard to execute when building a startup.
As how good a technological product or service resonates with potential customers is often called "Product-Market Fit" or PMF. The closer you are to PMF, the easier it will be to sell your startup products, and usually customers will join less frequently.
Therefore, PMF is a critical topic to operate, even if it's hard to define it exactly. One definition that always resonates with your humble servant is that the match between the product and the market is when customers are tearing the product from your hands. It doesn't apply equally to all startup products, but it's a good rule of thumb.
Jess Lee is coming to TechCrunch Early Stage in Boston this year to help founders who want to reach, or sharpen, their current PMF to guide their advanced technology companies in the right direction.
Early Stage is shaping up to be perhaps our best signature ever for early stage founders, with James Currier from NFX, Lily Lyman from Underscore, and of course Jess herself coming to the conversation shop.
As with all early stage events, audience questions and answers will be a critical component of every session, so bring your notebook, a few pens, and see you on April 25th! Get your tickets now to save $200 before prices go up on March 29th.
Is your company interested in sponsoring or presenting at TechCrunch Early Stage 2024? Contact our sponsorship sales team by completing this form.
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