Salesforge is changing the landscape of B2B sales by leveraging artificial intelligence, raising $500,000 from BADideas.fund, Spring Capital, Fiedler Capital, and Maciej Zawadzinski's angel fund. This injection of funds increases the team's ambition to redefine the B2B sales landscape.
According to Frank Sundellis, CEO and co-founder, the former Google executive Kevin Andrews is building a product to make sales teams more agile and aggressive. Having led large sales teams, most recently as VP of Sales at Whatagraph, Frank realized that the traditional profit model of large and expensive sales teams relying on volume-based tactics like mass emails and cold calls is outdated.
"B2B sales leaders are increasingly caught between a rock and a hard place – buyers are tired of generic messages, pushing sales leaders towards more personalized and targeted campaigns. On the other hand, email providers are implementing stricter delivery standards, making spray-and-pray campaigns from the old school to obsolete," he shares. "We believe that tomorrow's sales teams will be much leaner, with performance being more programmatic, leading to a significant increase in margins throughout the sales cycle. Our approach combines passionate focus on AI-driven personalization with an emphasis on delivery, highlighted by a flexible and usage-based pricing model that solves the issue of bloated teams."
Currently, Salesforge has two products, Salesforge and Mailforge, which together address these two challenges. Salesforge generates unique emails in any language with a strong focus on delivery, while Mailforge provides the necessary infrastructure with easy management of domains and mailboxes.
"Salesforge is seizing the opportunity in a market that is currently seeing tectonic shifts aligning the playing field for new entrants. Personalization powered by AI and email deliverability enforcement, along with rising labor costs, have created a world where single-person sales teams are not only possible but can thrive. Salesforge, by using their own product for months, is a prime example of this," emphasizes Raymond Culbergs, CEO of BADideas.fund.
The current funding round will encourage the growth of Salesforge to open new channels and enable autonomous capabilities along with CRM integrations to cover the entire pipeline creation process. The team's current growth is a testament to its hunger – having triumphed so far, Salesforge has attracted over 800 customers across the US and EMEA, growing to $1M ARR in less than 10 months with a team of just four people.
Looking ahead, Salesforge aims to become an ecosystem of sales tools from the era of artificial intelligence known for transforming B2B sales teams, similar to another regional success story, Pipedrive, which redefined the CRM landscape.
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